Ignite: Build the Foundation of Your Photography Business: Phase One

Build a Real Photography Business (Not Just a Hobby)

Passion is great. But passion isn’t a business model.
If you’re tired of making “nice photos” and want to actually make money with your camera and your skill, this is where you start.

Why You’re Stuck

Most amateurs and semi-pros stall out because:

• They think clients hire them for “art.” Clients hire for solutions.
• Their portfolio is a scrapbook, not a sales tool.
• They wait for permission instead of acting like a pro.
• They treat marketing like an afterthought instead of a system.

Sound familiar?

Good.

Then you’re in the right place.

What Ignite: Phase One Gives You

This isn’t fluff, and there is NO BS. This is the foundation for turning your camera into a business:

• Mindset Shift → Stop being an “artist waiting to be discovered.” Start being a visual problem solver.
• Find Your Focus → Niche down so the right clients know when to call you.
• Portfolio That Sells → Curated, intentional, client-ready.
• Website That Converts → Stop making “galleries.” Build a machine that gets you hired.
• Dream 50 Strategy → Identify the 50 clients who can actually move the needleIgnite Phase One Workbook.
• Email + CRM → Stay top-of-mind and never lose a lead.
• Weekly Marketing Habit → A repeatable system that compounds over time.

This is the stuff no one teaches you in camera clubs, YouTube tutorials, or gear reviews. And it comes from decades in the business, and teaching/mentoring hundreds of photographers building their careers.

Add the Workbook (Do the Damn Work)

The book gives you the framework. The Workbook makes sure you don’t just read it—you do it.

• Reflection prompts that force clarity.
• Exercises to sharpen your niche, pitch, and portfolio.
• Checklists so nothing slips.
• Fourteen mini courses

The combo of book + workbook is where the magic happens. You’ll go from “I should do this someday” to “I’m building my business right now.”

Who This Is For

• Amateurs who want to stop dabbling and start charging.
• Semi-pros who are done hustling for scraps.
• Photographers ready to be seen as professionals and not hobbyists with a camera.

Why Listen to Me

I’m Don Giannatti. I’ve been in this game for 50+ years—photography, design, advertising. I’ve built creative businesses from scratch and mentored hundreds of photographers into working pros.

CreativeLive / Project 52 / Substack

"This is the playbook I wish I had when I started." - Don

The Offer

• Ignite: Phase One (Book) → $12
• Ignite: Phase One Workbook → $10
• Bundle (Book + Workbook) → $20 (best deal, don’t overthink it)

Take the Action to Succeed

Stop waiting. Stop guessing. Stop acting like this is “just a side thing.”
One decent client will pay back this twenty-buck investment a hundred times over.

Get the Bundles (The Book and the Workbook) for $20.